By Dale Borchardt
After doing the research and finding or creating a new product, you just know it could bring you a lot of return on investment. You've got to get the product ready for sale, but how do you get it to the public? Do you put it on social media or do word of mouth and try telling everyone you know about it? Do you put it on eBay and try to put it there? Worst yet, do you spend thousands of dollars to open a brick-and-mortar store and rent expensive commercial property, hoping not to go broke before making any kind of profit?
This is where the flea and farmers' market come in. One company has been in the flea market business since the 1980s. Renninger’s Promotions, a family-owned and operated company, operates four large farmers’ markets in both Florida and Pennsylvania. These locations rent locations for not only farmers to show off their harvest, but they also give individuals the opportunity to sell the finds or unwanted items to others with renewed interest. The final service is to offer locations to start a new business, without the hustle of commercial locations.
Every year, new businesses start with reduced overhead, giving the common entrepreneur with limited start-up capital the needed locations and guidance needed to start a thriving business. Including information on needed licenses and tax information for whatever industry they want to enter.
“At one point, we had a main location, we lost it when the location contract terminated, and we had to restart the business over again. We were able to move into a small spot and finally expanded to a semi-successful business. “
Angla Anderson (Creative Creations)
These markets offer not only needed space, but they also provide parking and access to customer traffic to showcase the products. The market in Melbourne, Florida, described as the largest flea market on theSpace Coastt, features 2.4 miles of covered shopping. Thus, giving lots of exposure for a new business to start with lots of customer traffic.
With the economy tanking every chance it gets, the help to start these businesses is essential. Now, don’t get me wrong, not every business
survives after starting up; lots of them close after the first few months in these locations. Some of these businesses close after the first couple of years for various reasons.
“It is still hard at times to keep paying the rent; it would have never happened if we had to move into another commercial location.”Angla Anderson (Creative Creations)
Others, however, go on to move into regular storefronts with successful businesses. One thing it is not is a get-rich-quick process, and the work still must be invested.
If you need any information on one of these locations, someone can contact one of the markets closest to them online at: https://www.renningers.net
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